![]() ![]() He really helps you understand the principles and why they work. If you follow the principals, you will succeed. We think this book is a must read for everyone, specially if you are in advertisement or want to make your message go viral. This books is an insiders guide to making anything go viral. ![]() In each chapter he explains a principle and gives the reader a set of examples to help them understand it and how to make it work. Why do some things catch on instead of others? Jonah Berger believes there are 6 basic principals: Social Currency, Triggers, Triggers, Emotion, Public, Practical Value and Stories. ![]() Contagious is a book about what makes something go viral. In the book, Berger argues that six key principles - social currency, triggers, emotion, public, practical value, and stories are at the heart of contagious content and can help marketers and. ![]()
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